@本日聽力@
The Rise And Fall Of Subway
單字片語節錄
However, Subway is anything but.
然而，Subway 的發展卻恰好相反。
Subway’s famous giant foot-long sandwiches are made right before your eyes.
Subway 經典的 12 吋潛艇堡就在你眼前現做。
They help you secure a location.
他們幫你找好地點。
Gross sales rose by about $2.1 billion.
總銷售額上升了 210 萬 美元。
The $5 footlong had pulled in $3.8 billion in sales for Subway.
5 美元的 12 吋潛艇堡為 Subway 賺進了 3800 萬美元。
And they started stealing market share.
而他們開始搶奪市佔率。
Fast-food places are looking for ways to bring in new customers and drive traffic.
速食餐廳正想方設法吸引新的顧客和創造流量。
And these locations in close proximity began cannibalizing each others’ sales.
這些密度超高的分店開始蠶食彼此的銷售額。
So franchisees really have no say-so in where the other franchisees are going to open.
所以加盟主完全沒有權力去干涉其他加盟店要開在哪裡。
If everyone’s chugging along, opening new locations, then they can keep on.
如果店一家接著一家順利開下去，那他們也能繼續經營。
Franchise owners, on the other hand, took the hit.
另一方面，加盟主為此而遭受打擊。
And to make matters worse, Subway would lose the face of its company.
雪上加霜的是，Subway 的形象大受打擊。
Subway cut ties with Fogle.
Subway 和 Fogle 中止合作。
艾咪碎碎念：今天是週五，所以來點輕鬆的，看看影片練聽力吧！這部影片在講 Subway 的興衰，裡面有很多關於商業方面的英文單字，大家不要錯過！
